Custom made with love, just for you

A Lui'Deo coral set worn with gele

Since 2022 · Victoria Island, Lagos

Custom made with love, just for you.

Natural coral branchBaroque & freshwater pearlCut to your measurementAso-ebi from one batchMade in LagosFrom our soul space to the worldNatural coral branchBaroque & freshwater pearlCut to your measurementAso-ebi from one batchMade in LagosFrom our soul space to the world

What we make

Handcrafted jewellery, artistically inclined and contemporary.

Lui'Deo is a handcrafted jewellery company in Lagos. We curate contemporary pieces in natural coral, baroque and freshwater pearl, and emerald and amethyst stones set in gold.

We make full bridal sets, statement necklaces, earrings, cuffs, bracelets and rings, gele brooches, and pieces for the groom. Every piece is made by hand and to order, matched to your outfit and cut to your measurement.

From our soul space to the world.

A finished coral bridal set
A baroque pearl set with gold cabochon

What we hold to

Four rules we haven't broken yet.

01

One batch per set

Coral varies more than people expect. Every piece in a set is graded from the same batch, so the red doesn't drift between the necklace and the earrings — and an aso-ebi order is cut from one lot so the whole party matches.

02

Matched to the outfit

You send the aso-oke, the lace, the gele. We pick the coral against it. A set that fights the outfit is a set that stays in the box, however good it is on its own.

03

Cut to you, not to a chart

Necklines are measured, not guessed. Rings are sized after you order, not before. If you're in Lagos we'd rather you came in and we checked it on the neck.

04

Restrung for life

Strung pieces stretch — that is what silk does. Bring it back and we restring it free, however long it has been. Coral outlives the wedding; it should outlive the thread too.

Bring the outfit. We'll bring the coral.

The studio is open Tuesday to Saturday for fittings, measuring and custom orders. Twelve Karimu Kotun Street, Victoria Island.